Back to Neuland

Client: A well-known consumer brand
Location: Prague, PVA Expo
Date: December 2017
Services: Idea, Concept and Execution

This second edition of a short yet intense event series Neuland Mysterium continued the creation of origin myths for a new era at a well-known consumer brand.
Escalating the wealth of story lines and individual experiences that distinguished last year’s event in Berlin, this edition embraced our guests with immersive theater before letting them explore all the adventures that we prepared for them.
And in the end, everyone stood together to chase away the monsters of ages past and embark on the path into the future – Infinium.

Photos © Michal Adamovský, Marcus Zumbansen