H&M GLOBAL LAUNCH OF THE MEN'S ATHLEISURE COLLECTION

Ready, set, looking sharp

Client: H&M
Location: Berlin, Uferstudios
Date: February 2020
Services: Concept Cooperation and Full Event Production

On February 5th, H&M launched their new Men’s Athleisure Collection in Berlin with an event of more than 200 guests. Hosted together with INDIE Magazine, the launch event took place at Uferstudios, a training centre for contemporary dance, and the beautifully arranged interior offered plenty of photo opportunities for the present Influential Follower Millionaires – at the latest when Rap artist Kelvyn Colt as a surprise guest.

Photos © H&M