Audi x Hahnenkamm Race

Kitz Electrified

Client: Audi
Location: Kitzbühel, various locations
Date: January 2020
Services: Idea and Show Concept

For the past 20 years, Audi has been the most important partner of the most significant and exciting mega event within alpine ski sport – the legendary Hahnenkamm Race in Kitzbühel.
Dedicated to the brand’s new strategy, the aim this year was to give the Hospitality Event an entirely new concept, surprising the illustrious and spoiled-for-years guest list with a new approach.
Under our claim “Kitz Electrified” we developed ideas that electro-charged the three event days.
And what turns out to be a once-in-a-lifetime experience for a small circle of exclusive guests can also be brought to life for a wider audience; via livestream or podcast for instance.
Our cooperations with OMR and Beatport created goosebumps moments for an audience of millions.

Gesprächsstoff – give them something to talk about – this is how we do it!

Thank you everyone: Bompas & Parr, Meute, Bonnie and Lars Eidinger, Chris Moylan, OMR, Philipp Westermeyer, Beatport, Jan Blomqvist, Ralf Kollmann and thanks to the Munich Favoriten, who took care of this project and even much more at Kitzbühel in such a brilliant way.

Photos © Stefan Bösl, Chris Moylan