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H&M DESIGNER COLLABORATION

Giambattista Valli x H&M

Client: H&M
Location: Berlin, St. Elisabeth Church
Date: November 2019
Services: Concept Cooperation and Full Event Production

Every year again, and – as it seems – every year even more, the hype around the designer collections of an international Swedish fashion company increases. The concept has come off perfectly, season after season the pieces are sold out after minutes, there is a heavy rush at the stores. No wonder, as this year, people have the golden opportunity to snatch a Giambattista Valli piece at a reasonable price.

To a major extent, this effect is surely due to the excellently executed marketing strategy of the brand that operates not only by means of an omnipresent OOH campaign but also with Influencer und Celebrity Marketing. It’s been our first time for this new client and it’s been beautiful to see the flower blossom.