How do you like it, how do you like it? MØ, MØ, MØ!

Client: adidas Group
Location: Berlin, Arena
Date: September 2018
Services: Idea, Concept and Execution

Welcome to the adidas Falcon tuning shop! Bread&&Butter 2018 gave us the opportunity to return with adidas this year. Return all the way to the 90s, that is.
With adidas Originals’ exclusive retro-new model Falcon showing the way, we unleashed a bold hot-pink-aqua-chrome extravaganza of female empowerment, including a flown 90s-vintage Merc’ in Falcon colors and a flying motorcycle Insta-op, with future-proof modes of engagement from nail art, to hair weaves, to piercings, all rounded off by an intimate performance by the Danish music phenom MØ.
Another highlight was the panel talk on Saturday, where category director of Originals footwear Slavka Jancikova, MØ, HYPEBAE editor Nav Gill and host Wana Limar talked about self-belief, female empowerment and their ‘90s style icons.

Photos © Leni Paperboats, Jana Theresa Lou
Video © Dan Dommage, Niels Rost