ADIDAS MISTUDIO

Presenting Super-Customization

Client: adidas Originals
Location: Berlin, Pop-Up Space, Muenzstrasse
Date: July 2014
Services: Idea, Concept and Execution

Individuality, next Level. DREINULL created a multifunctional inspiring space introducing #miZXFLUX, the new app that lets you print almost anything onto a pair of ZX Flux. Influencers could also try out all the newness of miadidas, the configuration tool to personalize and customize the newly added Stan Smith, ZX Flux and Superstar 80s to miadidas.com.