German Giants

Client: Miele
Location: Berlin, Messe Berlin
Date: Annually since 2010
Services: Idea, Show Concept and Execution

By some measures, IFA is the world’s largest electronics trade show, and MIELE is the undisputed global white goods leader. Beginning in 2010, it has been our pride and joy to bring breaths of fresh air to this colossus of an industry presentation, with complex productions and programming under ever changing guises like Fashion, Foodies, Screwball Science or Magic. Creating electrifying entertainment where elegant ennui once ruled.

Photos © Lucia Gerhard