LOVEPARADE 2006

Love is Back

Client: Lopavent GmbH
Location: Großer Stern / Siegessäule, Berlin
Date: July 2006
Services: Concept and Execution

In 2006, the Loveparade says “Goodbye Berlin” and leaves DREINULL with the honourable task to come up with an idea to duly celebrate this last Berlin edition, an event with one million guests – certainly our highest rate ever obtained.
And despite the tragic ending in Duisburg some time later, we keep a wonderful memory of a great idea that brought so many people out onto the streets to peacefully dance together, starting from 200 and then rising to one million several times.
The Loveparade will be forever linked to the history of Berlin and we’re proud of having been actively involved.