Kicking it off from the top of the food chain

Client: adidas Group
Location: Berlin, all over the place
Date: March 2015
Services: Idea, Concept and Execution

Before feedback is gathered and alternatives are ventilated, you have to begin with a first forceful round of strategic ideas and some direction.
And this is where it starts. In fact this was where it started for the first time ever, giving the outlined objective a new format.
Berlin was the perfect sounding board and fount of inspiration for the top adidas managers from all over Europe, tasked with developing the strategic outlook and tools for the immediate future.
From here, the core tenets for Western Europe cascade onwards and grow teeth as they move through the organization, evolving a bit at other adidas gatherings before they hit the ground with excellent results so far.

Photos © Ralf Rühmeier