Introducing a New adidas Format in Berlin

Client: adidas Group
Location: Berlin, Station Berlin
Date: May 2016 (SS17 Berlin edition), October 2015 (FW16 Berlin edition)
Services: Idea, Concept and Execution

CtC? It’s adidas’ recurring biannual get-together on their immediate product future and medium-term outlook. Thousands of square meters with the vibrating pulsing mass of tomorrow’s goodness, for the 1600PAX Reebok-adidas in-crowd to listen and learn, examine and enjoy.

Five days of work, discussions, presentations and exhibitions. The entire Berlin Station offers 23000 sqm of space for sample exhibitions, workshops, a plenary and an ever-changing street food market as its central hang out.

Photos © Stefan Höderath