ADIDAS SUMMIT

The Big New in Amsterdam

Client: adidas Group
Location: Amsterdam, Taets Art and Event Park
Date: October 2016
Services: Idea, Concept and Execution

CtC? It’s adidas’ recurring biannual get-together on their immediate product future and medium-term outlook. Another format that we had the honor of developing together with adidas, this was its second iteration, at a new venue in a new country. 1550pax filled 127,000 sqm with the vibrating pulsing mass of tomorrow’s goodness, for the Reebok-adidas in-crowd to listen and learn, examine and enjoy for five days.

This year’s FW17 edition in Amsterdam: Almost like in its olden days, the old munitions factory TAETS was flooded with booms, bangs and bashes.