Boys Noize Brutalism in Berlin

Client: adidas Originals
Location: Berlin, Pop-Up Space Torstrasse
Date: July 2015
Services: Idea, Concept and Execution

With the adidas Tubular, Originals presents a new must-have for the urban street hound. For the launch event during the Berlin Fashion Week, DREINULL designed a brutalism-style pop-up store on Torstrasse. And Boys Noize dropped in on the opening with a guerrilla gig on a truck. One hand in the air!

Photos © Marcus Zumbansen
Video © Philipp Dreißig – mitte30