WE Did It Again

Client: adidas Group
Location: Amsterdam, Taets Art and Event Park
Date: April 2017
Services: Idea, Concept and Execution

The WE CtC Summit is adidas’ recurring biannual get-together that revolves around their immediate product future and medium-term outlook in Europe. Thousands of square meters with the vibrating, pulsing mass of tomorrow’s goodness, for the 1500-PAX Reebok-adidas in-crowd to listen and learn, examine and enjoy.
The amount of information that gets thrown around is truly mind-boggling, so the main objective is to present, perform, show, explain, discuss and rephrase it in a wealth of different formats, from full-frontal stage presentations, to intimate workshops, to hand-on experiments and experiences with the products and their designers – all the while keeping the vibe entertaining and good-natured.
For FW17 & SS18, it was back to Amsterdam, to explore thousands and thousands of exciting new products – and the perennial urban favorite that Holland’s metropolis is.

Photos © Lil Internet, Michal Adamovský