Client: adidas Group
Location: Barcelona, Utopia 126
Date: March 2018
Services: Idea, Show Concept and Execution

For sure the prettiest among Europe’s start-up and co-working hubs, Barcelona was a wonderful way station for adidas’ European management nomads. Venturing into the wild digital yonder on bikes, following the internet to fishing boats on the beach, munching biscuits while discussing cookies, you get the idea – ‘the digital’ is 1s and 0s only betwixt us. At the ends lie things, thoughts, hopes, plans, products, places. So what can “Digital Transformation” mean? That’s what this was about.
Insights? Yes. Answers? Yes. Finality? Oh no.

Photos © Michal Adamovský