ADIDAS FASHION PRE-LINE BERLIN PARTY

Catching next year’s bug

Client: adidas Group
Location: Berlin, Urban Industrial
Date: April 2018
Services: Idea, Show Concept and Execution

If you sneeze at the adidas Fashion Pre-Line party, about half of Europe’s urban fashion influencers catch a cold. And if you want to leave an impression that is more lasting and positive, you better be on your game. Which adidas was, with our help. The guests were invited to Urban Industrial in Berlin Xberg, for a truly urban industrial night, with deliciously outré performances and a banging lineup.

Photos © Michal Adamovský