Bread & Butter & Backpacks & Bullet Time

Client: adidas Group
Location: Berlin, Arena
Date: September 2017
Services: Idea, Concept and Execution

After Zalando took over the Bread and Butter and changed EVERYTHING last year quite a few industry Cassandras predicted the rapid demise of the format with its long history in Berlin.
But lo and behold, in B&&B’s second year post-remodel, reactions and results are consistently positive. Naturally, adidas is a central player in the new mix, and we are proud that we were – and will be again in 2018 – the production and programming partner that helped create this success

Photos © Rosa Merk
Video © Alex Forge