ADIDAS SUMMIT SS19 (BERLIN)

Let me take you home!

Client: adidas Group
Location: Berlin; Tempodrom, STATION, Kühlhaus, SEZ
Date: April 2018
Services: Idea, Show Concept and Execution

Being a DREINULL home turf event, this episode of the ongoing adidas & Reebok CTC story was special to us, and had to become special for our invitees. Utilizing several of our favorite hometown venues, we helped adidas kick it all off at Tempodrom and brought the main show to Station, while using Kühlhaus for a few fashion specials and reviving the legendary SEZ to celebrate.
In the end, more than 1500 adidas team members got to experience a slice of the best Berlin available anywhere, all while swimming through the enormous wealth of information the Reebok’s and adidas’ futures have in store for us all next year.