NEULAND MYSTERIUM

Checking Out

Client: A well-known consumer brand
Location: Berlin, Kraftwerk
Date: December 2016
Services: Idea, Concept and Execution

Moving from one era to the next with a client, NEULAND offered dozens of exciting ways to explore the new. Filling the huge Kraftwerk Mitte with future, this collaboration with battleROYAL brought on an orgy of all senses, and GusGus, Sila Sveta, Bompas & Parr and friends had a huge crowd of guests experimenting, munching, marveling and dancing into the mysteries that NEULAND holds.
Celebrating yesterday’s dissolution in ecstasy. Surrendering our preconceptions and awakening a new giant.
Really complex, really big and really fun – DREINULL’s crowning achievement for 2016.