A DIALOG WITH THE DIALOG OVEN

It's not magic, we promise!

Client: Miele
Location: Berlin, Bolle Meierei
Date: August 2017
Services: Idea, Concept and Execution

Cooking in ice.
A strand of salmon, piping hot on one end, and deliciously icy at the other.
Veal fillet in a beeswax coating.

Miele invented something weird and wonderful. We helped them get 500 influencers and customers’ heads from all over the world around this revolutionary new tool – the Dialog oven – for discerning chefs, with a luscious hands-on presentation in a unique piece of staged architecture, over 4 days right before IFA 2017 in Berlin.