ADIDAS SUMMIT SS20

MY A-DI-DAS, in Berlin!

Client: adidas Group
Location: Berlin; Verti Music Hall, STATION, Kühlhaus, Prince Charles
Date: April 2019
Services: Idea, Show Concept and Execution

We really went all in for our 9th (and counting!) collaboration with adidas on their SMM – this time right here in Berlin.

The 1,500 attendees, gathering together for the 4-day event, were treated to uniquely impressive settings at STATION Berlin, Verti Music Hall, Kühlhaus and a great party at Prince Charles, an area covering a total of more than 26,000 qm2.

Special guests included Victoria Beckham, who presented her collaboration with Reebok, and the one and only, iconic rap group RUN DMC, who came to Berlin for the first ever (!) as part of the #superstarfamily to celebrate the 50th anniversary of the adidas Superstar – a shoe that is just as iconic as they are!